Using blue ocean strategy to reduce new product failure. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Chan kim born 1952 is a koreanborn business theorist, professors of strategy and management at insead, and codirector of the insead blue ocean strategy institute in fontainebleau, france. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Rather than competing within the confines of the existing industry or. The strategy canvas provides a highly visual tool to help look at future options. Very few businesses reach the transparency level that buffer openly embraces.
Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Photograph, and the vietnam war summary of blue ocean strategy by w. What a company will do if it adopts a blue ocean strategy skills practiced making connections use understanding of the concept of a blue ocean strategy to identify its effects on a business.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. The on the blue ocean strategy essay 1969 words 8 pages. This article explains the blue ocean strategy, developed by w. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Essay on blue ocean strategy a marketing book 1053. This was a blue ocean opportunity staring them in the face. All in all, blue ocean strategy is a book worth reading.
Blue ocean strategy how to create uncontested market. Although there is an inevitability to having to compete in crowded markets, there are too many advantages to avoiding this situation to ignore the possibility of looking for blue space. He is known as coauthor of the 2005 book blue ocean strategy. You may or may not agree with the central philosophy, but you will be inspired. Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces.
Pdf blue ocean strategy download full pdf book download. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. In a blue ocean because of the uniqueness of your offering you are able to service your customers in uncontested at least for now space. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Blue ocean strategy, expanded edition download free ebook. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth.
Summary of the first four chapters of the international bestseller blue ocean strategy. Reviewing the blue ocean strategy universiteit twente. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. The book succeeds in showing how businesses, can outdo their competitors. Based on a study of 150 strategic moves spanning more than 100 years and 30. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. This is the holy grail that marketers have been seeking since we began thinking about product differentiation, market segmentation, positioning, and all the. Blue ocean strategy is a book published in 2005 and written by w. In their bestselling book, blue ocean strategy, authors w.
It is very important that each component of the sequence be in the same order as listed in order to successfully create a blue ocean for any company. The creation of blue oceans is about driving costs down while simultaneously driving value up for buyers. In this way, it swam into a blue ocean, offering a plastic watch at a price that allowed people to purchase two or three watches at one time. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The buffer blog has exposed a blue ocean strategy by harnessing acumen for research and compiling data. Blue ocean strategy is a bad book, but it is not your usual bad book. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Blue ocean strategy how to create uncontested market space and make the competition irrelevant boston. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. The fundamental premise of the blue ocean strategy is that as opposed to continuing to compete in the red ocean, you should try to find new space in which to sell your goods and services. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Read blue ocean strategy, expanded edition how to create uncontested market space and make the competition irrelevant by w. Challenging the conventional competition based approaches to business strategy, blue ocean.
It is being published in a recordbreaking 44 languages and is a bestseller across five continents. Extreme openness is another blue ocean technique that buffer uses on their open blog. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. How to create uncontested market space and make the competition irrelevant pdf by w.
Read blue ocean strategy online, read in mobile or kindle. Value innovation value innovation places equal emphasis on value and innovation. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The blue ocean strategy book defines red oceans as those which already contain a high level of competition. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Download blue ocean strategy ebook free in pdf and epub format. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Furthermore the blue ocean strategy was awarded with. Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. In an audiobook that challenges everything you thought you knew, w.
This blog article is a overview of some of the key points of the book by w. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Value innovation strategy competes in an uncontested market space. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand.
The premise of the book is that companies can succeed by creating. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive.
It is being published in a recordbreaking 44 languages and is a w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Blue ocean strategy including examples and pdf download. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition.
1203 591 203 1359 250 1402 988 833 1132 500 1225 1197 1554 470 1564 1113 369 611 601 1517 684 1201 852 581 1047 903 1454 310 1228 601 810 114 59